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FirstBank’s Sponsorship Of Davido’s Timeless Concert Marks Several Historic Milestones

3 min read

Nigeria’s music industry has seen tremendous growth in recent years, and Davido is undoubtedly one of its biggest stars. The much-awaited Timeless Concert in Lagos, which was sponsored by Nigeria’s premier banking giant FirstBank, proved to be an electrifying showcase of Davido’s musical prowess.

The concert was the final event in a series of three shows that were organised to celebrate the launch of Davido’s fourth studio album, “Timeless.” The album, which was released on March 31, 2023, has been making waves in the music industry.

Prior to the Lagos concert, Davido had performed at the Irvine Plaza in New York on April 2, 2023, and in London on April 5, 2023.

The album features 17 tracks and has broken several records, topping several charts. Its success is a testament to Davido’s talent and the growing popularity of Nigeria’s music industry.

One of the notable achievements of the Timeless album was its recognition as the first African album to top the US iTunes Albums Chart, the largest music market globally. This accomplishment is a testament to the quality and appeal of Davido’s music to a global audience.

The Timeless Concert in Lagos, organized by Davido, was more than just a music event. It brought together individuals from diverse backgrounds, irrespective of cultural, economic, and national differences. The concert served as a unifying platform that transcended societal boundaries, celebrating the power of music to bring people together.

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Fans and music lovers trooped to the venue, the historical Tafawa Balewa Square, from far and wide to show their love and support for Davido, have fun, relax, connect and reunite.

A show without a well-constructed stage is a no show as staging promotes the interaction and connection between the artistes and fans.

The Timeless stage, the biggest in West Africa and second biggest in Africa, was groundbreaking in both design and aesthetics.

The beauty of the stage was reminiscent of the words of Canadian international bestseller, Yann Marte: “Nature can put on a thrilling show. The stage is vast, the lighting is dramatic, the extras are innumerable, and the budget for special effects is unlimited.”

These words simply depicted the nature, class and details applied to the construction of the Timeless stage as its exquisiteness was conspicuous during the day well ahead of the fall into the night when the concert took centre stage at Tafawa Balewa Square in Lagos, Nigeria’s commercial nerve centre.

The hosts of the night, celebrity skit makers and comedians: KieKie and Mr Macaroni, added spice to the event as they thrilled fans to a more than music experience, whetting their appetite for the grand performance of the evening: Who else but Davido.

Timeless Concert was lit with sensational performances by several leading artistes, including, Asake, Mayorkun, Skiibii, Iyanya, B-Red, Pheelz, Fave, Spyro and Khaid.

Other artistes that added spark to the night included Peruzzi, The Cavemen, Majeeed, Odumodublvck, Starboy Terri and May D.

Expectedly, Davido’s entrance received a never-ending ovation as fans could not hold back their excitement of seeing him perform yet again.

David Adeleke, popularly known as Davido, gave an electrifying performance at the Timeless Concert in Lagos, showcasing hits from his previous and most recent albums. Fans were spellbound by the well over two-hour performance, which included classics such as Skelewu, Dami Duro, Gobe, Aye, Unavailable, Over Dem All, and Feel. He also performed Electricity, a duet with Pheelz, which was a smash hit in 2022.

This wasn’t the first time that FirstBank sponsored Davido’s concerts. The bank was the headline sponsor of his 30 billion concert in 2017, and as part of its yearly DecemberIssaVybe fiesta, it sponsored the “A Decade of Davido” concert in 2021, celebrating ten years of the singer’s success in the music industry.

The bank’s dedication to providing enabling experiences beyond functional products and benefits for its stakeholders sets it apart in the industry and positions it as a leader in supporting the arts and entertainment industry while also impacting its value chain.

Following the success of the Timeless Concert, FirstBank is expected to create more memorable experiences for its customers and social media followers in the coming months. Fans who wish to stay updated on the bank’s events can follow its social media handles on Instagram (@firstbanknigeria), Twitter (@FirstBankngr), and Facebook (First Bank of Nigeria Limited).