Falz, Simi, 9ice, Others For Music And Deals Festival

Two of the biggest names in the online retail and entertainment sector are collaborating to pull-off a trend-setting festival for shoppers and music buffs.

Tagged, MAD (Music and Deals) Festival, the carnival-like affair is promoted by Trace Naija Television and Jumia on its Black Friday platform.

Trace Naija’s Managing Director, Sam Onyemelukwe, explained that the partnership would provide customers the opportunity to enjoy a family-friendly retail experience while enjoying the best music Lagos has to offer.

He also disclosed what informed the working relationship, explaining that, “We looked at our target audience and saw an opportunity to create some synergy between both brands.”

Billed as the biggest explosive combination of Nigerian music and Black Friday excitement for shoppers and music buffs, the Trace/ Jumia MAD Festival holds on November 18, at the King’s College grounds in Victoria Island, Lagos. The show is free, but attendees may only be admitted if they register.

Some of the performers on the bill include Falz, Simi, 9ice, Mayorkun, Niniola, Lil Kesh, Sound Sultan, Skales, Pencil, DJ Xlusive, Wande Coal, DJ Consequence and Nedu. They are expected to showcase their best in thrilling customers, while there is incredible app flash sales and lots of giveaways.

Chief Executive Officer of Jumia, Juliet Anammah stated, “the Jumia website would see a significant increase in inventory across all categories including: fashion, electronics, phones, computers, home, baby, health, beauty, travel and food, with up to 80% discount on regular prices on up to 1,0000,000 products from 15,000 vendor merchants.”