New Television Series Sponsored By Glo, Battleground, Hit Airwaves

Telecommunications firm, Globacom, has thrown its weight behind Battleground, a serialised telenovela which delves into issues of romance, betrayal, intrigues and their attendant challenges.

The company, in a press statement, disclosed that the essence of its sponsorship of the 260-episode soap is to achieve deep customer engagement with a view to connecting the brand with its existing and would-be customers.

Globacom said the family cum business-oriented story deals with familiar happenings within privileged families, and expressed the belief that it would appeal to youths, who are trend seekers as well as the middle aged people who may be dealing with issues of business realities or betrayals affecting them or their loved ones directly.

“It is a story of pain, joy, love, betrayal and intrigues that will give our urban and contemporary audiences good quality television viewing,” the statement said.

According to the company, the intriguing telenovela airs on satellite television station, Africa Magic, at 8:00pm every week day.