Actress Funke Akindele Defends ‘Dancing’ Marketing Style Amid Criticism
Nollywood actress Funke Akindele has hit back at critics of her unconventional marketing approach, which often involves dance videos and lively social media promotions.
Akindele, known for her dynamic presence both on and off-screen, encouraged her colleagues in the film industry to embrace creativity and develop unique strategies rather than copying others. She described the criticism as “unnecessary” and emphasized that her approach reflects her personality and brand.
“Everyone has their own way of connecting with fans. If dancing and fun help me promote my projects, why not?” she said. “The industry is big enough for all kinds of creativity. My advice is for everyone to find what works for them and be authentic.”
The actress’s marketing style, which has often gone viral online, has drawn mixed reactions from audiences—some praising her for innovation, while others have questioned its effectiveness. Akindele’s response comes amid ongoing discussions in Nollywood about modern promotional strategies and audience engagement.
Industry insiders note that actors increasingly rely on social media and creative campaigns to boost visibility in a competitive market, making Akindele’s approach both timely and influential.
