Here’s Why Ivanka Trump Is Discontinuing Her Fine Jewelry Collection

Since her father took office, Ivanka Trump’s lifestyle brand has received some rather mixed responses. Although her eponymous perfume appears to be rather popular on Amazon, several retailers, from T.J.Maxx and Nordstrom to Marshalls and the Home Shopping Network, decided to stop selling the first daughter’s clothing line within the past few months. The latest update in this flurry of mishmashed reviews? Her brand is discontinuing its Ivanka Trump Fine Jewelry collection.

The soon-to-be-former jewelry line includes an array of shiny products that cost anywhere from $640 for a simple ring to a whopping $19,500 for a glitzy necklace. The president of the brand, Abigail Klem, confirmed news of the jewelry line’s ending to The New York Times, noting that it is due to the company’s “commitment to offering solution-oriented products at accessible price points.” Now the brand will be switching gears to focus on more affordable jewelry pieces.